Why spend ten dollars to buy one item that does two things, when for five dollars a piece I can sell you two items that each does one thing?

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

Luxury items are those things that are mass-produced by a third party and marketed to us to purchase so that we can express our individuality.

If you want to make breakthroughs to reach the stars, it is best that you board a ship that has already started its journey in that direction.

Marketing's illusive promise is that this one product will change your life, make you feel more sexy, satisfy all your heart's desires.

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

I’ll flick a penny to the dirt, and if I see one on the ground I won’t pick it up. So why is .99 cents so much sexier than a dollar?

My phone isn't "smart" because of its features. I make it smart by maximizing the phone's feature-set toward better personal efficiency.

Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

As an observer of human nature, let's just face the facts: stupid stuff sells, and often the more stupid and silly it is, the better it sells.

You remain a follower for life when you pay for what people do while nobody pays you for what you do. Do something impressive and become a leader!

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.