When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

How could he encapsulate in a pithy admissions-interview line all of his unique ideas and interests?

That's the fashion. Fast as the speed of light, they say. Ha! It's got no soul, sir, no heart.

Confidence is the immaterial residue of material actions. Confidence is the public face of competence.

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

This is what made the difference, they used social networking for entertainment and I used it for business.

What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.

The word love has been so abused by publicity and advertisements that we no longer know really what it means.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.