He wins his battles by making no mistakes.Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated.

It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack him; if twice as numerous, to divide our army into two.

If you meet a number of failures the causes of which are not known, look for something that is common for each failure and that is never present when there is a success.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

Viel Leisten - wenig hervortreten - mehr sein als scheinen."Alfred Graf von Schlieffen, Generalfeldmarschall, (* 28. Februar 1833 in Berlin; † 4. Januar 1913 ebenda)

It is a long-cherished tradition among a certain type of military thinker that huge casualties are the main thing. If they are on the other side then this is a valuable bonus.

Whoever is first in the field and awaits the coming of the enemy, will be fresh for the fight; whoever is second in the field and has to hasten to battle will arrive exhausted.

A dream is the frame or portrait or a construction or focus of one's vision by means of perception, based on what he or she knows and settles within via strategic thinking.

We are not fit to lead an army on the march unless we are familiar with the face of the country -- its mountains and forests, its pitfalls and precipices, its marshes and swamps.

Die beste Strategie ist: immer recht stark sein, ... . Daher gibt es ... kein höheres und einfacheres Gesetz für die Strategie als das: seine Kräfte zusammenhalten.

If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. [One may know the condition of a whole army from the behavior of a single man.]

Resilience is based on the ability to embrace the extremes -- while no becoming an extremist. ... **Most companies don't do paradox very well.**(emphasis by author)[2002] p.25f

Conceal your dispositions, and your condition will remain secret, which leads to victory;  show your dispositions, and your condition will become patent, which leads to defeat.

In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.

While there may be various tips, pointers, ingredients, and strategies to success, there is no one formula that always guarantees it other than to keep learning from failure itself.