Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual…

What editors are obliged to appear to say that men want from women is actually what their advertisers want from women.

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.

No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.

As women demanded access to power, the power structure used the beauty myth materially to undermine women's advancement.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.

Though when at home their countenances varied with the seasons, their market faces all the year round were glowing little fires.

Tot ce marketează (promovează) Sistemul este menit să te inducă în eroare, pe calea greșită.

The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he's getting it.