In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

We're interested in the mass-merchandising of anything. If there was a market in mass-produced portable nuclear weapons, we'd market them too

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Building positive customer experiences will help create passionate customers who will spread your message on their behalf - almost like an evangelist.

Write, write, write! Get your you-know-what in the chair and write more books: write the books of your heart and don’t let stress steal your joy.

uma heroína baixinha com sentido de humor, sensibilidade e sensualidade, com oitenta quilos de peso, inteligente e arguta, venderia menos livros?

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Los buenos escritores entienden de interpretación, aunque no tienen por qué dominar la puesta en escena. A los malos les pasa al revés.

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

II’m proud to say that over the past few years there’s been considerable disinterest in my work. But things should pick up once my forklift arrives.

There really is power in numbers. In today’s society one has to understand the true power of word of mouth. It’s true that the new tastemakers are us.

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

Gatekeepers and people that work in marketing are suckling pigs at the helm of Satan’s phallus. They are the death of art, and ultimately the death of the human spirit.

92% of respondents reported that a positive recommendation from a friend,family member, or someone they trust is the biggest influence on whether they buy a product or service.