Not even the most heavily-armed police state can exert brute force to all of its citizens all of the time. Meme management is so much subtler; the rose-tinted refraction of perceived reality, the contagious fear of threatening alternatives.
There is a cookie trail of all my interests lodged in some digital sphere which will one day consolidate the collected data of six billion souls and vomit out—I don’t know—personalized infomercials for deodorant and car wax.
Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.
Remember that your fans are your lifeblood. See that you know who they are, and give them a reason to follow you. Be sure to thank them, often, for caring enough to support you. They’re responsible for your success just as much as you are.
The surgeons' market is imaginary, since there is nothing wrong with women's faces or bodies that social change won't cure; so the surgeons depend for their income on warping female self-perception and multiplying female self-hatred.
The No. 1 most credible source of [online] recommendations is YouTube,” Rand says. “But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.
More people are leaving TV behind to read my books than ever before. In the last year alone I gained over two readers (three, to be exact). So I’d like to take a moment and say thanks mom, dad, and kidnap victim I keep chained in the basement.
The marketing people are always talking about something called 'consumers'. I have this image of a fat little man in baggy Bermuda shorts, a Hawaiian shirt, and a straw hat with beer-can openers dangling from it, clutching fistfuls of dollars.
Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that.
Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.
Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Structure must follow strategy—not the other way around.
Every church has a marketing plan! The only difference is that some are better than others! When I think of marketing I think of building a relationship with those within reach of your ministry who know nothing about your church or are disconnected from your people.
Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century.
Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it.Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.
