Now, see, that's why everybody wants Internet friends. You can find people just exactly like you. Screw your neighbors and your family, too messy.' Dovey's phone buzzed, and she laughed, ignoring it. 'The trouble is, once you filter out everybody that doesn't agree with you, all that's left is maybe this one retired surfer guy living in Idaho.
If things continue this way, there will be two societies - or at least I hope there will be two - the one you're helping create, and an alternative to it. You and your ilk will live, willingly, joyfully, under constant surveillance, watching each other always, commenting on each other, voting and liking and disliking each other, smiling and frowning, and otherwise doing nothing much else.
Ambient awareness is the experience of knowing what’s going on in the lives of other people — what they’re thinking about, what they’re doing, what they’re looking at — by paying attention to the small stray status messages that people are putting online. We’re now able to stitch together these fantastic details and mental maps of what is going on in other people’s lives.
Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from acustomer’s needs to an "organization’s operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how an "organization should plan, manage, and leverage social media as a means to increase the bottom line.
The Internet has given us the illusion of intimacy. We read someone's books, articles, sermons, or watch their videos online, and we feel we know them, so why not share what we think is wrong? But that illusion of intimacy is just that – an illusion. It distracts us from the important principle of reaching out to them personally first, and making the sometimes difficult effort of keeping it private and saving the relationship.
People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors
Never presume to know a person based on the one dimensional window of the internet. A soul can’t be defined by critics, enemies or broken ties with family or friends. Neither can it be explained by posts or blogs that lack facial expressions, tone or insight into the person’s personality and intent. Until people “get that”, we will forever be a society that thinks Beautiful Mind was a spy movie and every stranger is really a friend on Facebook.
Looking ahead to 2015, if you're using Facebook for business purposes, stop posting selfies. Post videos showing how your business adds value. That will stand out in Facebook's newsfeed." -Jennifer Ritchie Payette, Futurist/Change Management Consultant, Entrepreneur, and co-author Modular Career Design, and Advisor to prospective modular career professionals. With thanks and credit to Felix Salmon, as excerpted from Beginning of the End of Facebook as Search Engine
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
Teen "addiction" to social media is a new extension of typical human engagement. Their use of social media as their primary site of sociality is most often a byproduct of cultural dynamics that have nothing to do with technology, including parental restrictions and highly scheduled lives. Teens turn to, and are obsessed with whichever environment allows them to connect to friends. most teens aren't addicted to social media; if anything, they're addicted to each other.
The Kony campaign us an example of how powerful 'slacktivisim' can be, and demonstrates that, with enough worldwide awareness and social pressure, movements like this one have the power to make politicians move. It also makes the ignorant less so. No-one knew who Kony was before the campaign. The atrocities were happening, and it wasn't even a blip on the social consciousness radar. It's encouraging that there's a way to spread information like this so quickly.
Each time we check a Twitter feed or Facebook update, we encounter something novel and feel more connected socially (in a kind of weird impersonal cyber way) and get another dollop of reward hormones. But remember, it is the dumb, novelty-seeking portion of the brain driving the limbic system that induces this feeling of pleasure, not the planning, scheduling, higher-level thought centers in the prefrontal cortex. Make no mistake: E-mail, Facebook, and Twitter checking constitute a neural addiction
Okay, so I stopped posting status updates on Facebook a long time ago. I noticed that whenever someone posts something completely mundane and stupid, like 'Sushi 2nite!' seventeen people have to comment on that. 'I ♥ sushi!' and 'Spicy Tuna 4 meee!' But if you ever try to actually say something serious about your feelings or, like, your life, every one of your 386 "friends" is suddenly mute. So there you have it: My life is a post with no comments. Less interesting than spicy tuna.
Social media has helped make the world flatter and reduced the degrees of separation, leading to the situation where many can interact with people who, but for this platform, they may never have had the privilege to meet or speak with. That is the opportunity social media brings.But it does come with responsibilities. Not to take this opportunity for granted and not to throw decorum to the dogs. The line between virtual and real life is getting thinner and is lately made of morning dew.Manners matter on social media.
An eerie aspect of social media is the way the dead’s account lingers in digital space as a floating memorial. Friends post emotional farewells as if the departed will read them. But we all know that those words are for the rest of the world as if to flaunt their bond with the deceased like a new car or engagement ring. Just like any material possession that ceases production, a person’s value amplifies when they are dead. They have no future. They have no present. Their past becomes a limited resource that everyone is desperate to snag a piece of.
