It is always worth asking questions, especially in regards to the ingenuity of local marketers around the world. From uncovering the truth cloaked by sly names of regional specialties such as ‘Rocky Mountain oysters,’ to the inadvertent discovery that the innocuous little cubes of ‘fruit de mer’ or ‘fruit of the sea,’ a salt-cured flavoring in popular West African Atlantic Ocean coastal cuisine are actually nothing of the sort, but from the flesh of giant land snails. Even the chef who’d used these cubes for years without a second thought was appalled, especially when the un-cured version of ‘fruit de mer’ had been busy making the most of a bad situation by eating an escape path through the rest of the fresh ingredients before sliming across the counter and up the wall.

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