Lean brands are the result of continually testing assumptions.

El Marketing es como el sexo: todos creen que son buenos en el.

Better to be known for something than be forgotten for nothing.

Products shouldn’t just work well, they must unfold well.

Eat, sleep & Breathe your business to ensure it's success

Never stop testing and your advertising will never stop improving

Products are made in the factory, but brands are made in the mind

People change, and so do their aspirations, and so should brands.

The world is cheapened when everyone sees it with a marketers eye.

We need to move from comparative advantage to perpetual advantage...

Delectable or detestable, all depends on what you place on the table

Entrepreneurs don’t ask for permission. They act per a mission.

The best ideas come as jokes. Make your thinking as funny as possible.

Tycoon had a peddler's talent for using words to redefine reality.

aesthetic isn't simply about good design for good design's sake.