The company may have captured their minds, their bodies and their pockets, but that doesn’t mean it’s captured their hearts.

Success means: I want to know the work I do means something to somebody and helps make the world, if not a Better place, not a worse one.

Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.

What managers want most from companies they stop themselves from getting.What companies want most from managers they stop them from giving.

To integrate one’s experiences around a coherent and enduring sense of self lies at the core of creating a user’s guide to life.

This is your one and only precious life. Somebody’s going to decide how it’s going to be lived and that person had better be you.

For some reason salesmen spend most of their time asking questions they already know the answers to. They rarely ask to discover anything new.

Listen to people from your heart, as if your life depended on it, and you will find that in turn people will listen to you with all of theirs.

It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.

Being relevant to your customers only when you’re trying to sell something means choosing to be irrelevant to them for the rest of the time.

You can stuff yourself with emotional fulfillment until it’s dribbling down your chin & your ego will quickly chomp it down and demand more.

I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to find out what it was they wanted to buy.

Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.

To my shame, I had never thought to ask anything of the future, and yet woke each and every day embittered because it was never what I needed it to be.

Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn’t even know they had.