One thing you'll learn when you're in the business of selling utter shite to the Great British Public is that there's really no bottom to where they'll go. Shit food, shit TV, shit bands, shit films, shit houses. There is absolutely no fucking bottom with this stuff. The shittier you can make it - a bad photocopy of a bad photocopy of what was a shit idea in the first place - the more they'll eat it up with a big fucking spoon, from dawn till dusk, from now until the end of time. It's too good.

Selling is crucial to your success because without the sale, you do not make any money. The great thing about writing a book to position yourself is that the book does a lot of the selling for you. People read the book and come to you for more answers. If you have products created to match the theme of your book, your platform (website) will do the selling for you. Automate as much of the process as you can with opt-in boxes, video sales landing pages and special offers. Make it as easy as you can for your fans and followers. Once your products are created, simply write about them, talk about them, and create articles from the content and say, “Yes” to interviews. The buzz created will point people back to your site where your automatic sales team is ready to take orders 24 hours a day.